Our purpose and strategy
ING believes all sustainable progress is driven by people with the imagination and determination to improve there future and future of people around them. We empower people and organizations to realize their own vision for a better future – however modest or grand. Our purpose therefore is: Empowering people to stay a step ahead in life and in business.
Following this purpose we have defined four simple promises that together form the Customer Promise and are a part of our strategy.
Clear and easy
Banking doesn’t have to be difficult and time consuming. Less is more. It’s all about clear products, plain language, fair prices and simple processes. That saves both time and money.
We work to get our services where our customers are. Banking should be acsessible anytime and anywhere.
The best financial decisions are informed decisions. Customers want relevant, up-to-date information at their fingertips. They need to understand their choices, and the implications, both today and for the future.
Keep getting better
Life and business are about moving forward. We will keep looking for new ways to make things better with new ideas, new solutions and new approaches to make things easier for our customers. That way, we can all stay a step ahead.
ING bank's strategy aims to create a differentiating customer experience, enabled be simplifying and streamlining our organization, further striving for operational excellence, enchancing the performance culture within our company and expanding our lending capabilities. The potential for improvement in these areas varies with our current market positions, which we have divided into Market Leaders (Netherlands, Belgium and Luxembourg), Challengers (Germany, Spain, Italy, France, Australia and Austria) and Growth Markets (Poland, Romania, Turkey and our stakes in Asia). We aim to become the primary bank for more customers through growing the share of payment accounts in retail banking and with anchor products such as lending and transaction services in commercial banking.
|Top 20 European financials|
|Source: MSCI, Bloomberg, 30 September 2016|
|More information can be found here|