Sponsorship

Why do we sponsor projects?

Sponsorship should benefit everyone involved. For ING, this means making a commercial decision. The relationship with the sponsored organisation, activity or event should provide ING with branding, marketing and PR opportunities.

Global sponsorship programmes

ING Group has developed three global sponsoring programmes:

• ING Globerunners supports marathons and other running events around the world, such as the ING New York City Marathon.
• Art & Culture sponsors, for example, the Royal Concertgebouw Orchestra in Amsterdam and the Amsterdam Rijksmuseum.
• Our Child Education programme aims to provide primary school education for children across the world who would otherwise not get the chance to attend school. To this end, ING has developed a cooperation agreement with UNICEF. In addition, we encourage ING employees to volunteer in local projects that focus on child education.

NG Commercial Banking in Russia has been supporting Russian orphanages for over six years, in particular the Tula Orphanage School, in which children deprived of parental care live and study.

ING Commercial Banking in Russia also sponsors the Doctor Clown charity, which specializes in social and cultural rehabilitation of children through hospital clowning.

Hospital clowning is a system of intensive rehabilitation of sick children and their parents in treatment centres using clowning, art therapy and games therapy. It has evolved internationally over the last 25 years, the leading clowning schools being in Canada, France, Israel, the USA and Brazil, where clowns have long been working in hospitals alongside medical staff.

In addition, the Bank organizes an annual ING Lion’s Cup football tournament, in which the teams and participants make donations to the Life Line charitable foundation.